Novosibirsk State Pedagogical University Bulletin, 2014, No.5, pp.158-166
UDC: 
658.012.4(510)

Analysis of the main communicative models of russian and chinese business discourses

Bychikhina O. V. 1 (Novosibirsk, Russian Federation)
1 Siberian Transport University, Novosibirsk, Russian Federation
Abstract: 

In this article the author does attempt to analyse language and extralinguistic features of business by Chinese and Russian partners. The purpose of article – to allocate and characterize the main communicative models of the Russian and Chinese business discourses. It is said that one of manifestations of the active dynamic processes which have happened in language lately, change of strategy of conducting communication, including business communications is. Relevance of a subject is caused by that economic progress of China became most obvious recently, businessmen of their many countries of the world, including from Russia, seek to improve confidential business relations with Chinese, therefore, the knowledge of semantic features of creation of the Chinese and Russian business communication allows to avoid many mistakes, prevents intensity and misunderstanding in the relations between business partners. Special attention is paid to the comparative analysis of the use of traditional Chinese and Russian communication models. The Chinese and Russian approaches to conducting business negotiations are compared by various criteria, such as: intonation, purpose of communication, communication dominant, main source of information, strategy of business, feature of communication and language means. The fixed language assets of expression of straight lines and indirect speech genres with semantics of refusal are separately allocated.

Keywords: 

business negotiations, business culture, communication models, ways of expression of refusal, direct/indirect speech genre, modusny indicators, persuazivnost, active processes in Russian

For citation:
Bychikhina O. V.Analysis of the main communicative models of Russian and Chinese business discourses. Novosibirsk State Pedagogical University Bulletin, 2014, no. 5, pp. 158–166.DOI: http://dx.doi.org/10.15293/2226-3365.1405.17

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Date of the publication 25.10.2014